Website Feedback Form Template
Find out whether visitors accomplish what they came for — task success, stuck points with page context, and design impressions from real sessions.
Thirty seconds of your time makes this site better for the next person — no account, no fuss.
Analytics tell you where visitors went; a website feedback form tells you why they left without doing the thing. The two questions that matter are intent and outcome — what did you come for, and did you get it — and this template puts them first, in that order, because "did you succeed?" is only interpretable when you know what success meant to that visitor.
Why these fields. The visit-goal question splits your audience into browsers, researchers, buyers, and support seekers, and every other answer in the form reads differently depending on that split: a "partly" from a ready-to-buy visitor is lost revenue, while the same answer from a browser is barely a signal. The task-success question drives the form's one branch — anyone who answers "partly" or "no" gets asked where they got stuck and what they expected to find. That phrasing is deliberate: "what were you expecting" surfaces the mental-model mismatch that pure bug reports miss. Ease-of-navigation and design impression are separated on purpose, because a beautiful site can be a maze and an ugly one can be effortless, and conflating them hides which problem you have. Device matters because half of all "can't find it" complaints turn out to be mobile-layout issues, and the optional page URL turns a vague complaint into a reproducible one.
What we left out. Email capture — a feedback widget that asks for contact details collects silence instead. This form works precisely because it is anonymous and instant. We also skipped Net Promoter Score; recommending a website is not a thing visitors actually do, and the question wastes your most valuable seconds.
Who uses this. Content sites link it in the footer, e-commerce teams trigger it on exit-intent or after checkout, and agencies install it on freshly redesigned sites for the first month to catch what the redesign broke.
Make it yours. Embed it as a popup so it can be summoned from a persistent "Feedback" button — the Share page has all three embed snippets. Rewrite the goal options to match your site's actual jobs (a docs site might use "find an API reference" and "debug an error"). Responses export to CSV with timestamps, so you can line stuck-point reports up against your deploy history and catch regressions the same week they ship.
Read the partials too. Because responses are captured as people type, a visitor who selects "ready to buy", answers "no" on task success, and then abandons the form has still told you something urgent — arguably more urgent than a completed submission. Skim partial responses weekly; the questions people quit on are themselves a map of where patience runs out on your site.
Frequently asked questions
Visitors will not fill in long forms — how short is this really?
Two required taps. Everything else is optional, and the stuck-point question only appears for people who failed their task, which is exactly who has something to say.
Can I put this on every page of my site?
Yes — use the popup embed behind a fixed "Feedback" button, or the inline embed in your footer. Both snippets are on the Share page and inherit your form theme.
How do I stop bots from spamming an open anonymous form?
Spam defense is layered and automatic: a honeypot field, submission-timing analysis, and an invisible proof-of-work challenge that engages only when traffic looks abusive.
Can I tell which page the feedback came from?
The optional URL field captures it explicitly. Respondents who skip it still give you the goal, outcome, and device answers, which narrows most issues quickly.