Lead Capture Form Template
A three-field sprint built for landing pages — grab the email at the moment of intent and learn one thing about why they came.
You're ten seconds away from being on the inside. Leave your details and we'll take it from here.
Capture forms live or die in the three seconds after a visitor decides they're interested. This template is engineered for that window: two typed fields, one tap, done. It is deliberately the shortest form in the lead generation family, because at the moment of peak intent every additional question is a chance to lose the lead you already had.
The math that shaped it. Conversion research keeps reaching the same conclusion — each added field costs a measurable slice of completions, and required fields cost double. So this form demands exactly one thing (the email), politely requests a first name so your follow-up doesn't start with "Hi there," and spends its single question budget on intent. That last question is the quiet star: "comparing options right now" and "ready to talk to someone" are different species of lead, and knowing which you caught changes the first sentence of your reply.
The page context comes along free. The hidden landing_page field fills itself from the share link. Running the same capture form on three different landing pages? Link each one as yourform?landing_page=pricing or landing_page=webinar-replay, and every response tells you which page produced it. One form, centralized responses, per-page attribution — without duplicating anything.
Where to put it. This form is built for the popup embed — a "Get started" button on your landing page that opens the form as an overlay keeps your page copy untouched while the capture happens in a distraction-free layer. The inline embed works just as well mid-page under your hero section. Both snippets are ready on the Share page, and the form inherits your accent color and font from the Theme settings so it never looks bolted on.
What we refused to add. Company name, phone, job title, "how did you hear about us" — all fine questions for later conversations, all poison at the moment of capture. There is also no message box: capture forms are not contact forms, and an empty text area at this stage just makes the form look longer than it is.
Who runs this. Growth teams behind paid traffic (where every abandoned form is paid money), newsletter operators converting borrowed audiences from podcast swaps, and founders validating a landing page before the product exists. In that last case, partial submissions are quietly gold: even respondents who type an email and bail before the last tap leave a recoverable trace in your responses view.
Make it yours. Swap the intent options for the three or four reasons people actually land on your page — check your responses after a week and rewrite any option nobody picks. Turn on email notifications in Settings if you want each capture pinged to your inbox, and keep the form to one screen per question in Focus mode; momentum is the whole design.
Frequently asked questions
Can I run this same form on several landing pages?
Yes — that is what the hidden landing_page field is for. Give each page its own link, like ?landing_page=pricing, and filter responses by that column to see which page converts.
What happens if someone types their email but never hits submit?
Formlark captures partial submissions automatically. Incomplete responses appear in your responses view marked as partial, so a promising almost-lead is never completely lost.
How do I show this as a popup on my site?
Grab the popup snippet from the Share page — it renders a button that opens the form in an overlay. Inline and iframe embeds are there too if you prefer the form living in the page itself.
Is one optional field really worth keeping?
First name earns its slot because it changes your follow-up from a broadcast into a greeting. Since it is optional, it never blocks the submission — worst case you address someone by their email handle.